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Global Latinas : Latin America's emerging multinationals /

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Bibliographic Details
Main Author: Casanova, Lourdes
Format: Book
Language:English
Published: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2009.
Series:INSEAD business press.
Subjects:
International business enterprises > Latin America.
Latin America > Commerce.
Table of Contents:
  • Leaders of global Latinas - long-term planners and flexible visionaries
  • Brazil's 'national champions' - beyond privatization
  • Mexico's global Latinas - betting on the US?
  • Business model innovation in Latin America - making the unusual usual
  • Latin America as a brand - hard sell and soft sell
  • Asia's challenge to Latin America - cooperation and competition
  • From global Latina to corporate citizen - is inequality a business issue?