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|a Casanova, Lourdes.
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|a Global Latinas :
|b Latin America's emerging multinationals /
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|a Houndmills, Basingstoke ;
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|c 2009.
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|a Includes bibliographical references and index.
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|a Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue?
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| 650 |
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0 |
|a International business enterprises
|z Latin America.
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| 651 |
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|a Latin America
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| 830 |
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|a INSEAD business press.
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