Cover Image

Cases in advertising management /

Bibliographic Details
Main Author: Kelley, Larry D., 1955-
Other Authors: Jugenheimer, Donald W.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:
Advertising > Management > Case studies.
Description
Physical Description:xviii, 120 pages : illustrations ; 24 cm.
ISBN:9780765622617 (pbk. : alk. paper)
0765622610 (pbk. : alk. paper)