The marketing of technology intensive products and services : driving innovations for non-marketers /

Bibliographic Details
Main Author:	Corsi, Patrick
Other Authors:	Dulieu, Mike
Format:	Book
Language:	English
Published:	London : Hoboken, NJ : ISTE ; Wiley, 2008.
Subjects:	High technology industries > Marketing.
Online Access:	Publisher description

by Corsi, Patrick
Published 2013

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