The marketing of technology intensive products and services : driving innovations for non-marketers /

Taking technology to the market : a guide to the critical success factors in marketing technology /
by: Linton, Ian
Published: (2012)

Marketing technology as a service : proven techniques that create value /
Published: (2010)

Marketing technology as a service : proven techniques that create value /
Published: (2010)

Marketing high technology : an insider's view /
by: Davidow, William H.
Published: (1986)

Engineering for profit : successful marketing of hi-tech products and systems /
by: Strock, O. J. (O. Jud), 1923-
Published: (1994)

Global high-tech marketing : an introduction for technical managers and engineers /
by: Kadish, Jules E.
Published: (1993)

Building high-tech product companies : the maelstrom effect /
by: Bowen, James E., 1962-
Published: (2004)

Customer-driven marketing : lessons from entrepreneurial technology companies /
Published: (1989)

Technology and the market : demand, users and innovation /
Published: (2001)

Technology and the market : demand, users and innovation /
Published: (2001)

Beat accelerating customer expectations with Trend-driven innovation /
by: Mason, Henry, et al.
Published: (2015)

Inside the tornado : marketing strategies from Silicon Valley's cutting edge /
by: Moore, Geoffrey A., 1946-
Published: (1995)

Winning market leadership : strategic marketing planning for technology-driven businesses /
Published: (1999)

Successful marketing strategy for high-tech firms /
by: Viardot, Eric
Published: (1998)

Successful marketing strategy for high-tech firms /
by: Viardot, Eric
Published: (1998)

Successful marketing strategy for high-tech firms /
by: Viardot, Eric
Published: (2004)

Successful marketing strategy for high tech firms /
by: Viardot, Eric
Published: (1995)

Essentials of marketing high technology /
by: Shanklin, William L.
Published: (1987)

Product marketing for technology companies /
by: Butje, Mark
Published: (2005)

Product marketing for technology companies /
by: Butje, Mark
Published: (2005)

TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /
by: Pettis, Chuck, 1948-
Published: (1995)

Bringing new technology to market /
by: Allen, Kathleen R.
Published: (2003)

High technology in Spain : commercial prospects /
by: Brennan, Kevin C.
Published: (1986)

Marketing high technology services /
by: Sowter, Colin V., 1935-
Published: (2000)

Winning market leadership : strategic market planning for technology-driven businesses /
Published: (2000)

Valuing technology : the new science of wealth in the knowledge economy /
by: Westland, J. Christopher
Published: (2002)

Innovative technology and globalization /
Published: (2007)

Technology management : applications to corporate markets and military missions /
by: Chacko, George Kuttickal, 1930-
Published: (1989)

Successful marketing strategy for high-tech firms /
by: Viardot, Eric
Published: (2004)

Market-oriented technology management : innovating for profit in entrepreneurial times /
by: Phillips, Fred, 1952-
Published: (2001)

High technology development in regional economic growth : policy implications of dynamic externalities /
by: Choi, Byung-Rok, 1953-
Published: (2003)

The DNA of marketing /
by: Kalb, Ira S.
Published: (2005)

The business of science : winning and losing in the high-tech age /
by: Ramo, Simon
Published: (1988)

New technology-based firms in the new millennium.
Published: (2013)

Handbook of gender and technology : environment, identity, individual /
Published: (2023)

Cluster genesis : technology-based industrial development /
Published: (2006)