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The marketing of technology intensive products and services : driving innovations for non-marketers /

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Bibliographic Details
Main Author: Corsi, Patrick
Other Authors: Dulieu, Mike
Format: Book
Language:English
Published: London : Hoboken, NJ : ISTE ; Wiley, 2008.
Subjects:
High technology industries > Marketing.
Online Access:Publisher description
Description
Physical Description:xxv, 230 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [225]-227) and index.
ISBN:9781848211049
184821104X