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Strategic communications for nonprofit organizations : seven steps to creating a successful plan /

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Bibliographic Details
Main Author: Patterson, Sally J.
Other Authors: Radtke, Janel M.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2009]
Edition:2nd ed.
Subjects:
Nonprofit organizations > Marketing > Planning.
Advocacy advertising > Planning.
Institutional advertising > Planning.
Description
Item Description:Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
Physical Description:xiv, 274 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages 265-266) and index.
ISBN:9780470401224 (cloth/website)
0470401222 (cloth/website)