Marketing planning by design : systematic planning for successful marketing strategy /

Bibliographic Details
Main Author:	Strauss, Ralf E.
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, [2008]
Subjects:	Marketing > Management. Strategic planning.
Online Access:	Contributor biographical information Publisher description Table of contents only

by Strauss, Ralf E.
Published 2008

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