Marketing planning by design : systematic planning for successful marketing strategy /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
[2008]
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
| Physical Description: | xviii, 350 pages : illustrations, plans ; 25 cm. |
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| Bibliography: | Includes bibliographical references (pages [303]-328) and index. |
| ISBN: | 9780470721674 0470721677 |