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Managing destination marketing organizations : the tasks, roles and responsibilities of the convention and visitors bureau executive /

Bibliographic Details
Main Author: Ford, Robert C.
Other Authors: Peeper, William C.
Format: Book
Language:English
Published: Orlando, Fla. : ForPer Publications, [2008]
Subjects:
Hospitality industry > Management.
Tourism > Management.
Table of Contents:
  • Introduction & overview
  • Historical foundations of the CVB industry
  • The importance of the mission in aligning everyone
  • Governance
  • Selling the community and manageng community stakeholders
  • Selling the destination
  • Managing the CVB operation
  • Managing the marketing of the destination
  • Creating and sustaining a strong CVB culture
  • Communicating CVB value
  • Developing the CVB executive : skills, training and experiences
  • The past as prologue : future challenges for the CVB executive
  • CVB executives and their leadership.