| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000Ia 4500 |
| 001 |
in00002463113 |
| 005 |
20151110072058.0 |
| 008 |
080211s2008 flua b 001 0 eng d |
| 020 |
|
|
|a 9780615163284
|
| 020 |
|
|
|a 0615163289
|
| 035 |
|
|
|a (OCoLC)ocn191909567
|
| 035 |
|
|
|a (OCoLC)191909567
|
| 040 |
|
|
|a CTB
|c CTB
|d YDXCP
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|
| 090 |
|
|
|a G155.A1
|b F66 2008
|
| 100 |
1 |
|
|a Ford, Robert C.
|
| 245 |
1 |
0 |
|a Managing destination marketing organizations :
|b the tasks, roles and responsibilities of the convention and visitors bureau executive /
|c by Robert C. Ford ; William C. Peeper.
|
| 264 |
|
1 |
|a Orlando, Fla. :
|b ForPer Publications,
|c [2008]
|
| 264 |
|
4 |
|c ©2008
|
| 300 |
|
|
|a ii, 548 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction & overview -- Historical foundations of the CVB industry -- The importance of the mission in aligning everyone -- Governance -- Selling the community and manageng community stakeholders -- Selling the destination -- Managing the CVB operation -- Managing the marketing of the destination -- Creating and sustaining a strong CVB culture -- Communicating CVB value -- Developing the CVB executive : skills, training and experiences -- The past as prologue : future challenges for the CVB executive -- CVB executives and their leadership.
|
| 650 |
|
0 |
|a Hospitality industry
|x Management.
|
| 650 |
|
0 |
|a Tourism
|x Management.
|
| 700 |
1 |
|
|a Peeper, William C.
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 2948840
|
| 948 |
|
|
|a cataloged
|b h
|c 2009/3/6
|d c
|e ceaton
|f 8:25:34 am
|
| 994 |
|
|
|a C0
|b TXA
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s 355a0097-0f30-3376-9797-632d301a6a27
|i ca3f4014-811d-3498-adc3-cb631e9ae3db
|t 0
|
| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Evans: Library Stacks
|t 0
|e G155.A1 F66 2008
|h Library of Congress classification
|i unmediated -- volume
|m A14837607725
|
| 998 |
f |
f |
|a G155.A1 F66 2008
|t 0
|l Evans: Library Stacks
|