http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Entrepreneurship for scientists and engineers
This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques.
Technology entrepreneurship for scientists and engineers: Scientists and engineers as entrepreneurs -- Recognizing and screening technology opportunities -- Designing and developing a technology start-up -- Building an effective team -- Developing and protecting intellectual property: The concept of intellectual property -- Patent and trademark strategy -- Technology entrepreneurship strategy: High technology product development strategies -- Technology transition and entry strategies -- Technology adoption patterns and marketing strategy -- Start-up financial strategy: The business model -- The technology start-up -- Funding growth -- Technology valuation.
Includes bibliographical references and index.