Marketing to the social web : how digital customer communities build your business /

Bibliographic Details
Main Author: Weber, Larry
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2009]
Edition:2nd ed.
Subjects:
Description
Physical Description:xviii, 246 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 231-238) and index.
ISBN:9780470410974 (cloth : acid-free paper)
0470410973 (cloth : acid-free paper)