Cover Image

Managing market relationships : methodological and empirical insights /

Bibliographic Details
Main Author: Lindgreen, Adam
Format: Book
Language:English
Published: Farnham, Surrey, England ; Burlington, VT : Gower Pub., [2008]
Subjects:
Relationship marketing.
Marketing research.
Description
Physical Description:xvi, 223 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780566088834 (hardback : alk. paper)
0566088835 (hardback : alk. paper)