Cover Image

The truth about what customers want /

Bibliographic Details
Main Author: Solomon, Michael R.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : FT Press, [2009]
Series:Truth about (FT Press)
Subjects:
Consumer behavior.
Consumers > Attitudes.
Description
Physical Description:x, 209 pages ; 22 cm.
Bibliography:Includes bibliographical references (pages 201-208).
ISBN:0137142269 (pbk.)
9780137142262 (pbk.)