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Marketing communications industry : entrepreneurial case studies /

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Bibliographic Details
Main Author: Jain, Gautam Raj
Other Authors: Ahluwalia, Raunica, 1981-
Format: Book
Language:English
Published: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008.
Subjects:
Advertising > India.
Marketing > India.
Public relations > India.
Entrepreneurship > India > Case studies.
Description
Physical Description:xiii, 189 pages : illustrations ; 20 cm.
Bibliography:Includes bibliographical references (pages 32-33) and index.
ISBN:9788178298689 (pbk. : alk. paper)
8178298686 (pbk. : alk. paper)