APA (7th ed.) Citation

Kumar, S., & Phrommathed, P. (2005). New product development: An empirical study of the effects of innovation strategy, organization learning, and market conditions. Springer Science+Business Media. https://doi.org/10.1007/b101081

Chicago Style (17th ed.) Citation

Kumar, Sameer, and Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. New York: Springer Science+Business Media, 2005. https://doi.org/10.1007/b101081.

MLA (9th ed.) Citation

Kumar, Sameer, and Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Springer Science+Business Media, 2005. https://doi.org/10.1007/b101081.