World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /

Bibliographic Details

Main Author:	Scott, David Meerman
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2009]
Subjects:	Word-of-mouth advertising. Viral marketing. Internet marketing. Internet advertising. Creative ability in business. Interest (Psychology)