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Word of mouth marketing : how smart companies get people talking /

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Bibliographic Details
Main Author: Sernovitz, Andy
Format: Book
Language:English
Published: New York : Kaplan Pub., [2009]
Edition:[Rev. ed.].
Subjects:
Word-of-mouth advertising.
Description
Physical Description:xxiii, 206 pages : illustrations ; 24 cm.
ISBN:9781427798619
1427798613