Cover Image

The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing /

Bibliographic Details
Main Author: Rosen, Emanuel (Manu), 1953-
Format: Book
Language:English
Published: New York : Doubleday, [2009]
Edition:1st ed.
Subjects:
Word-of-mouth advertising.
Marketing.
Description
Item Description:Revised edition of: The anatomy of buzz. c2000.
Physical Description:xvi, 360 pages ; 21 cm.
Bibliography:Includes bibliographical references (pages [315]-345) and index.
ISBN:9780385526326
0385526326