Consumer behaviour in sport and events : marketing action /

Bibliographic Details
Main Author:	Funk, Daniel C.
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008.
Edition:	1st ed.
Series:	Sports marketing series.
Subjects:	Sports > Marketing. Consumer behavior.

Description
Physical Description:	xvii, 247 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780750686662 0750686669