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Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /

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Bibliographic Details
Main Author: Morse, David R., 1961-
Format: Book
Language:English
Published: Ithaca, NY : Paramount Market Publishing, [2009]
Subjects:
Target marketing > United States.
Market segmentation > United States.
Minority consumers > United States.
Description
Physical Description:x, 244 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 233-235) and index.
ISBN:0980174562 (hbk.)
9780980174564 (hbk.)
0980174597 (pbk.)
9780980174595 (pbk.)