Innovation and strategy of online games /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore ; Hackensack, N.J. :
Imperial College Press,
[2009]
|
| Edition: | 1st ed. |
| Series: | Series on technology management ;
v. 14. |
| Subjects: |
Table of Contents:
- Innovations in the game industry : online games versus offline games
- Business models and corporate strategy
- Virtual societies and economics of online games
- The formation process of the Korean online game industry
- Factors promoting growth of the online game industry
- Global development and marketing strategies of Korean online games
- International comparison of online game users.