Cover Image

Value above cost : driving superior financial performance with CVA, the most important metric you've never used /

Bibliographic Details
Main Author: Sexton, Donald E., 1943-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : FT Press, [2009]
Subjects:
Marketing > Management.
Economic value added.
Table of Contents:
  • Marketing and financial performance
  • How CVA affects financial performance
  • CVA over time
  • Perceived value
  • Costs
  • Managing CVA
  • Managing CVA over time
  • Utilizing CVA for strategic decisions
  • Utilizing CVA for marketing program decisions
  • Building the marketing accountability scorecard
  • Organizing to manage CVA.