Market intelligence : building strategic insight /

Bibliographic Details
Main Author:	Jenster, Per V.
Other Authors:	Søilen, Klaus Solberg
Format:	Book
Language:	English
Published:	[Frederiksberg, Denmark] : Copenhagen Business School Press ; 2009.
Edition:	1st ed.
Subjects:	Marketing > Decision making. Marketing > Management.

Table of Contents:

Converging foundations of intelligence analysis
Strategies for a competitive advantage
Industry analysis : key to understanding the competitive situation
Company analysis : assessing competitive fitness
Intelligence analysis
Building an effective business intelligence system : technology and organizational structure
Marketing intelligence
The strategic perspective to intelligence analysis
Information gathering and intelligence ethics.