Media selling : television, print, Internet, radio /

Bibliographic Details
Main Author:	Warner, Charles, 1932-
Format:	Book
Language:	English
Published:	Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009.
Edition:	4th ed.
Subjects:	Selling > Broadcast advertising. Advertising, Newspaper. Internet advertising. Advertising, Magazine. Advertising, Outdoor.

Description
Physical Description:	xv, 600 pages : illustrations, map ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781405158398 (pbk. : alk. paper) 1405158395 (pbk. : alk. paper)