Managing and measuring return on marketing investment /

Bibliographic Details
Main Author:	Beaman, Karen V.
Corporate Author:	Conference Board
Other Authors:	Guy, Gregory R., Sexton, Donald E., 1943-
Format:	Book
Language:	English
Published:	New York, NY : Conference Board, [2008]
Series:	Conference Board report ; no. 1435-08-RR.
Subjects:	Marketing > Evaluation.
Online Access:	Table of contents