APA (7th ed.) Citation

Beaman, K. V., Guy, G. R., & Sexton, D. E. (2008). Managing and measuring return on marketing investment. Conference Board.

Chicago Style (17th ed.) Citation

Beaman, Karen V., Gregory R. Guy, and Donald E. Sexton. Managing and Measuring Return on Marketing Investment. New York, NY: Conference Board, 2008.

MLA (9th ed.) Citation

Beaman, Karen V., et al. Managing and Measuring Return on Marketing Investment. Conference Board, 2008.