Power brands : measuring, making, and managing brand success /

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Bibliographic Details
Main Author:	Riesenbeck, Hajo
Other Authors:	Perrey, Jesko
Format:	Book
Language:	English
Published:	Weinheim : Wiley-VCH, [2009]
Edition:	2nd ed., revised and enhanced.
Subjects:	Brand name products.

Power brands : measuring, making and managing brand success /

by Riesenbeck, Hajo
Published 2007

Book