Power brands : measuring, making, and managing brand success /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Weinheim :
Wiley-VCH,
[2009]
|
| Edition: | 2nd ed., revised and enhanced. |
| Subjects: |
| Item Description: | Originally published: 2007. |
|---|---|
| Physical Description: | xviii, 348 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783527503902 (hbk.) 3527503900 (hbk.) |