APA (7th ed.) Citation

Riesenbeck, H., & Perrey, J. (2009). Power brands: Measuring, making, and managing brand success (2nd ed., revised and enhanced.). Wiley-VCH.

Chicago Style (17th ed.) Citation

Riesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. 2nd ed., revised and enhanced. Weinheim: Wiley-VCH, 2009.

MLA (9th ed.) Citation

Riesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. 2nd ed., revised and enhanced. Wiley-VCH, 2009.