The brains behind great ad campaigns : creative collaboration between copywriters and art directors /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lanham, Md. :
Rowman & Littlefield Publishers,
[2009]
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| Subjects: |
Table of Contents:
- The brains behind the campaign : the strategy and the brief
- Brainstorming : the marriage of visual and verbal to the strategy
- Brainstorming : techniques to get to the big idea
- How campaigns tell the brand's story
- How copywriters approach strategy verbally
- How designers approach strategy visually
- Where campaigns and brands go off course
- On-strategy campaigns that spin out
- New strategies for old and new media
- Nuts and bolts of great presentations.