rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: brains behind great ad campaigns
    sub title: creative collaboration between copywriters and art directors
  name:
    name part: Berman, Margo
    name part: 1947-
    role:
      role term: creator
  name:
    name part: Blakeman, Robyn
    name part: 1958-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mdu
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 240 pages : illustrations ; 23 cm.
  table of contents: The brains behind the campaign : the strategy and the brief -- Brainstorming : the marriage of visual and verbal to the strategy -- Brainstorming : techniques to get to the big idea -- How campaigns tell the brand's story -- How copywriters approach strategy verbally -- How designers approach strategy visually -- Where campaigns and brands go off course -- On-strategy campaigns that spin out -- New strategies for old and new media -- Nuts and bolts of great presentations.
  note: Margo Berman and Robyn Blakeman.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising campaigns
  subject:
    topic: Brand name products
  classification: HF5837 .B47 2009
  classification: 659.1/15
  classification: 338.7
  identifier: 9780742555501 (cloth : alk. paper)
  identifier: 074255550X (cloth : alk. paper)
  identifier: 9780742555518 (pbk. : alk. paper)
  identifier: 0742555518 (pbk. : alk. paper)
  identifier: 2008055414
  record info:
    record content source: DLC
    record creation date: 090112
    record change date: 20151111043930.0
    record identifier: in00002443764