rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing accountability imperative
    sub title: driving superior returns on marketing investments
  name:
    name part: Dunn, Michael (Michael Edward)
    role:
      role term: creator
  name:
    name part: Halsall, Chris
    name part: 1967-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 450 pages : illustrations ; 24 cm.
  note: Michael E. Dunn with Chris Halsall.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing
    topic: Cost effectiveness
  classification: HF5415.13 .D848 2009
  classification: 658.8
  identifier: 9780787998325 (cloth)
  identifier: 078799832X (cloth)
  identifier: 2008051526
  record info:
    record content source: DLC
    record creation date: 081218
    record change date: 20151110095920.0
    record identifier: in00002443482