Cover Image

The marketing accountability imperative : driving superior returns on marketing investments /

Bibliographic Details
Main Author: Dunn, Michael (Michael Edward)
Other Authors: Halsall, Chris, 1967-
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2009]
Subjects:
Marketing > Management.
Marketing > Cost effectiveness.
Description
Physical Description:xiv, 450 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780787998325 (cloth)
078799832X (cloth)