Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
[2009]
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Get a grip
- Welcome to the compulsion-to-compare planet
- Why customers search and switch
- Get the credit you're due
- Ace your buyer?s worth-it test
- Manage perception makers and takers
- Be (and stay) damn different
- Fortify your firewall
- Build customer trust
- Find and grow passionate-to-serve employees
- Look for tamers that teach
- Move on now!
- Follow the 10 day starter plan.