Marketing calculator : measuring and managing return on marketing investment /

Bibliographic Details
Main Author:	Powell, Guy R.
Format:	Book
Language:	English
Published:	Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Subjects:	Marketing > Management. Marketing > Cost effectiveness.

Description
Physical Description:	xiv, 288 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages [277]-281) and index.
ISBN:	047082395X 9780470823958