Customer value investment : formula for sustained business success /

Strategic customer care : an evolutionary approach to increasing customer value and profitability /
by: Brown, Stanley A., 1946-
Published: (1999)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /
by: Foss, Bryan
Published: (2001)

Customers are people- : the human touch /
by: McKean, John, 1956-
Published: (2003)

Customer experience management : a revolutionary approach to connecting with your customers /
by: Schmitt, Bernd
Published: (2003)

Customers that count : how to build living relationships with your most valuable customers /
by: Cram, Tony
Published: (2001)

Managing the customer experience : turn customers into advocates /
by: Smith, Shaun
Published: (2002)

Customer equity : building and managing relationships as valuable assets /
by: Blattberg, Robert C., 1942-
Published: (2001)

Creating customer evangelists : how loyal customers become a volunteer sales force /
by: McConnell, Ben
Published: (2003)

The butterfly customer : capturing the loyalty of today's elusive consumer /
by: O'Dell, Susan M.
Published: (1997)

Customer knowledge management : people, processes, and technology /
by: Al-Shammari, Minwir, 1962-
Published: (2009)

The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business /
by: Burnett, Ken, 1930-
Published: (2000)

Customer relationship management : how to turn a good business into a great one! /
by: Roberts-Phelps, Graham
Published: (2001)

Customer stratification : best practices for boosting profitability /
by: Lawrence, F. Barry, 1958-
Published: (2011)

Creating and managing superior customer value /
Published: (2008)

Managing customer relationships on the Internet /
Published: (2006)

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /
by: Roman, Ernan
Published: (2011)

The 4A's of marketing : creating value for customer, companies and society /
by: Sheth, Jagdish N.
Published: (2012)

Customer-centric knowledge management : concepts and applications /
Published: (2012)

Customer relationship management : integrating marketing strategy and information technology /
by: Zikmund, William G.
Published: (2003)

Exploring emotions in customer experience research /
by: Budzanowska-Drzewiecka, Małgorzata, et al.
Published: (2025)

Customer relationship management : the foundation of contemporary marketing strategy /
by: Baran, Roger J. (Roger Joseph), 1945-
Published: (2013)

Customer relationship management : new ways of keeping the customer satisfied /
by: Bodenberg, Thomas M.
Published: (2001)

The customer marketing method : how to implement and profit from customer relationship management /
by: Curry, Jay, 1939-
Published: (2000)

Capturing customer equity : moving from products to customers /
Published: (2006)

The butterfly customer : capturing the loyalty of today's elusive consumer /
by: O'Dell, Susan M.
Published: (2000)

Up close & personal? : customer relationship marketing @ work /
Published: (2006)

Reconnecting with customers : building brands and profits in the relationship age /
by: Myers, Jack, 1947-
Published: (1998)

Managing customer value : one stage at a time /
by: Soman, Dilip
Published: (2010)

The relational enterprise : moving beyond CRM to maximize all your business relationships /
by: Cooper, K. (Ken)
Published: (2002)

Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever /
by: Gordon, Ian, 1952 June 19-
Published: (1998)

Managing customer data for strategic advantage /
by: Scheflow, Laura
Published: (2003)

Handbook of CRM : achieving excellence in customer management /
by: Payne, Adrian
Published: (2006)

Handbook of CRM : achieving excellence in customer management /
by: Payne, Adrian
Published: (2006)

Creating customer evangelists : how loyal customers become a volunteer sales force /
by: McConnell, Ben
Published: (2007)

Value proposition canvas and business model canvas /
by: Ko, Stephen
Published: (2023)

Managing customer relationships : a strategic framework /
by: Peppers, Don
Published: (2004)