Cover Image

Customer value investment : formula for sustained business success /

Bibliographic Details
Main Author: Mahajan, Gautam, 1946-
Format: Book
Language:English
Published: New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2008.
Subjects:
Relationship marketing.
Customer relations.
Description
Physical Description:xix, 187 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780761936046
0761936041