APA (7th ed.) Citation

Mahajan, G. (2008). Customer value investment: Formula for sustained business success. Response Books ; Sage Publications.

Chicago Style (17th ed.) Citation

Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. New Delhi, India : Thousand Oaks, Calif.: Response Books ; Sage Publications, 2008.

MLA (9th ed.) Citation

Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. Response Books ; Sage Publications, 2008.