International marketing : strategy and theory /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2009.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxvi, 710 pages : illustrations ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0415772613 (hardback) 9780415772617 (hardback) 0415772621 (pbk.) 9780415772624 (pbk.) 0203930061 (ebk.) 9780203930069 (ebk.) |