International marketing : strategy and theory /

Bibliographic Details
Main Author: Onkvisit, Sak
Other Authors: Shaw, John J.
Format: Book
Language:English
Published: London ; New York : Routledge, 2009.
Edition:5th ed.
Subjects:
Description
Physical Description:xxvi, 710 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0415772613 (hardback)
9780415772617 (hardback)
0415772621 (pbk.)
9780415772624 (pbk.)
0203930061 (ebk.)
9780203930069 (ebk.)