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From concept to consumer : how to turn ideas into money /

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Bibliographic Details
Main Author:	Baker, Phil, 1943-
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : FT Press, [2009]
Series:	A Stewart Emery series book
Subjects:	New products. Product management.

Table of Contents:

New world, new rules
Just do it
The basics of development
Industrial design matters
Why outsource?
Selecting and working with an Asian partner
The marketing component
Distribution : getting your product to the customer
Legal advice : knowing when to ignore it
Now what?