http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Deception in Weight-Loss Advertising Workshop
seizing opportunities and building partnerships to stop weight-loss fraud : a Federal Trade Commission staff report
Seizing opportunities and building partnerships to stop weight-loss fraud
Deception in Weight-Loss Advertising Workshop (2002 : Washington, D.C.)
This staff report (Workshop report) provides a summary and analysis of the Federal Trade Commission's public workshop on Deception in Weight-Loss Advertising. The goal of the workshop was to explore new approaches to stopping false weightloss advertising. In particular, the workshop participants considered whether the FTC should compile a concise list of scientifically suspect claims found in weight-loss ads and discussed whether specific guidance identifying false claims could assist the industry and the media in eliminating false claims from weight-loss ads.
Title from title screen (viewed on Sept. 21, 2005).
Mode of access: Internet from the FTC web site. Address as of 10/20/08: http://www.ftc.gov/os/2003/12/031209weightlossrpt.pdf ; current access available via PURL.
Federal Trade Commission. Bureau of Consumer Protection.