Statement of policy regarding comparative advertising.

The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) presents the text of the August 13, 1979 document entitled "Statement of Policy Regarding Comparative Advertising." Comparative advertising is advertising that compares alternative brands on attributes or pr...

Full description

Bibliographic Details
Corporate Author:	United States. Federal Trade Commission
Format:	Government Document Book
Language:	English
Published:	Washington, D.C. : Federal Trade Commission, [1979]
Subjects:	Comparative advertising > Government policy > United States. Electronic publications
Online Access:	https://purl.fdlp.gov/GPO/LPS104167

Description
Summary:	The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) presents the text of the August 13, 1979 document entitled "Statement of Policy Regarding Comparative Advertising." Comparative advertising is advertising that compares alternative brands on attributes or prices. The FTC believes that industry self-regulation should not restrain the use of truthful comparative advertising.
Item Description:	Title from title screen (viewed on Oct. 17, 2008). "August 13, 1979." Electronic resource.
Physical Description:	1 electronic text : HTML file.
Format:	Mode of access: Internet from the FTC web site. Address as of 10/17/08: http://www.ftc.gov/bcp/policystmt/ad-compare.htm ; current access available via PURL.