Cover Image

Creative marketing for new product and new business development /

Bibliographic Details
Other Authors: Ishikawa, Akira, 1934-, Tsujimoto, Atsushi
Format: Book
Language:English
Published: Hackensack, N.J. : World Scientific Publishing Company, [2008]
Subjects:
New products.
Description
Physical Description:xvi, 320 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9789812772183 (hbk.)
9812772189 (hbk.)