APA (7th ed.) Citation

Ishikawa, A., & Tsujimoto, A. (2008). Creative marketing for new product and new business development. World Scientific Publishing Company.

Chicago Style (17th ed.) Citation

Ishikawa, Akira, and Atsushi Tsujimoto. Creative Marketing for New Product and New Business Development. Hackensack, N.J.: World Scientific Publishing Company, 2008.

MLA (9th ed.) Citation

Ishikawa, Akira, and Atsushi Tsujimoto. Creative Marketing for New Product and New Business Development. World Scientific Publishing Company, 2008.