Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing /

Bibliographic Details
Main Author:	Azevedo, Abaetê de
Other Authors:	Pomeranz, Ricardo
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2008]
Subjects:	Consumers. Marketing. Customer relations.

Table of Contents:

Industry, retail, or the consumer : who controls the market?
How much is each customer worth?
Relationship strategies to win over and keep customers
The new integrated communication scenario based on relationship-marketing strategies
Creating results
Relationship marketing in action
Database intelligence
Financial analysis : the unquestionable proof of the results
Successful cases
The future of marketing communication.