American automobile advertising, 1930-1980 : an illustrated history /
"This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rathe...
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| Format: | Book |
| Language: | English |
| Published: |
Jefferson, N.C. :
McFarland,
[2008]
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| Subjects: |
| Summary: | "This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertising"--Provided by publisher. |
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| Physical Description: | x, 267 pages, 16 pages of plates : illustrations (some color) ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 255-257) and index. |
| ISBN: | 9780786436859 (illustrated case binding : alk. paper) 0786436859 (illustrated case binding : alk. paper) |