Cover Image

Creating experiences in the experience economy /

Bibliographic Details
Other Authors: Sundbo, Jon, Darmer, Per, 1956-
Format: Book
Language:English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, [2008]
Series:Services, economy, and innovation.
Subjects:
Marketing > Psychological aspects.
Experience > Economic aspects.
New products.
Consumer behavior.
Description
Physical Description:vii, 262 pages : illustrations, maps ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781847209306 (hbk.)
1847209300 (hbk.)