Cover Image

The cool factor : building your brand's image through partnership marketing /

Bibliographic Details
Main Author: Breckenfeld, Del, 1949-
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2009]
Subjects:
Branding (Marketing)
Brand name products.
Imagery (Psychology)
Description
Physical Description:xxi, 266 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 247-254) and index.
ISBN:9780470371961 (cloth)
047037196X (cloth)